The primary purpose of 10DLC compliance in SMS marketing is to create a more reliable and secure messaging environment by reducing spam, abuse, and fraudulent messaging practices. Compliance ensures that businesses use 10-digit long codes responsibly, registering their campaigns, defining use cases, and following best practices like obtaining proper consent from recipients. This helps maintain high message deliverability, avoids penalties, and fosters greater trust between businesses and customers. By adhering to 10DLC compliance, businesses contribute to a safer and more effective communication ecosystem.
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